The Ministry of SMEs and Startups (Minister Lee Young) will open the ‘K-STARTUP Pavilion’ (local time) at the ‘Consumer Electronics Show (CES) 2023’ held in Las Vegas, USA from January 1 to January 5. It was announced that it will operate for 1 days until Sunday.
CES, hosted by the Consumer Technology Association (CTA), is the world’s largest electronics fair. Global conglomerates and innovative companies participate to showcase future electronic products that combine IT technology and new technologies to promote the latest technology and future industries. You can see the flow at a glance.
Technology areas to pay attention to at this CES 2023 include △transportation and mobility such as electric vehicles and self-driving vehicles, △digital health △web 3.0 metaverse △sustainability, and △human security for all.
CES, which has received somewhat less attention over the past two years due to COVID-2, is expected to attract a large number of visitors including companies, corporate officials, investors, and media from around the world due to the large-scale offline exhibition this year.
This year, more than 173 companies and 3,100 media outlets from 4,700 countries will participate in the exhibition, and more than 500 Korean companies are also expected to participate, making it a great opportunity to promote the innovation and brand value of K-startups to the world. . (*CES 2022-About 159 companies from 2,200 countries participated, with 502 Korean companies participating)
The Ministry of SMEs and Startups is creating the ‘K-STARTUP Hall’ as a separate exhibition space for startups in the CES Eureka Park Hall, so overseas visitors can easily visit the booth and meet K-startups in their fields of interest.
The Ministry of SMEs and Startups cooperates with the Seoul Metropolitan Government to support 51 start-up companies. Through this, ‘K-STARTUP’, the Korean start-up brand, is widely known overseas and creates a synergy effect in further expanding start-up companies’ entry into overseas markets. It is expected that it will perform.
The Ministry of SMEs and Startups supports online and offline promotions for participating companies, holding demo days for startups, and business matching between companies and investors, while Seoul City provides services needed by companies on site, such as interpretation, corporate promotion, and visitor guidance, and networking with local investors. Support excavation.
In addition, the Ministry of SMEs and Startups has supported 51 participating companies in advance preparation, including innovation award winning strategy consulting and innovation award application training, since September of last year, and 9 were awarded the ‘CES Innovation Award’, which is awarded to companies with innovative products and technologies in each exhibition field. The company achieved the great feat of being selected. (*CES Innovation Awards – The organizer (CTA) comprehensively evaluates technology, design, etc. and awards innovation awards in each field. Announcements will be made sequentially until the end of the exhibition period.)
Participating companies in the ‘K-STARTUP Pavilion’ can attract visitor interest through demo days, global media interviews, and business matching, or actively network with investors and buyers on site.
In addition, visitors to the site can drink coffee made by a robot barista, sit in a chair and experience the magnificent sound with their body, and check their cognitive health status directly through the pad. (*Participating companies – Supernova (robot barista ‘HUENIT’), Trund (sound chair), Seven Point One (cognitive health check, Alzheimer’s)
The Ministry of SMEs and Startups, in cooperation with the Seoul Metropolitan Government, supported 51 start-up companies, and the companies are as follows. Trund, Indy J, Quantum Cat, C&AI, Nubi Lab, Seven Point One, Prinew, Rebuild AI, Assomenix, Pulse Nine, Rowan, Avalve, Life Festa, AU, Aim Future, Aim B Lab, Soft Genomics, Bitsome One, AlgoCare, G-Motion, Mobilint, Crowdworks, Smartus Korea, Sunny Wave Tech, Dongnam Realize, Dojo, SoulX, Yellow Sys, Xynapse, Pampi, Human Performance Lab, Viewmejin, Mars Auto, Curing Innos, Huneet, KDNA, Blue Signum, Medical IP, Eva, Pion Corporation, Human Fitness Lab, Airdeep, Raonak, Inhand Plus, Agen Global, DNA Corporation, Beacon, Movers, Al Deva, Palsu, Robogram, etc.
Minister of SMEs and Startups Lee Young said, “Through the Ministry of SMEs and Startups’ CES support, we will be able to raise awareness of domestic startups and make K-startups become Korea’s representative products following K-pop, K-drama, and K-food.” “We will make K-startups emerge as the strongest national startup brand by informing global conglomerates and investors participating in CES about Korea’s attractive startup ecosystem,” he said.
Minister of SMEs and Startups Lee Young visited the CES site in person starting on January 1, the first day of the exhibition, and encouraged digital and deep tech ventures and start-ups, including attending the innovative company demo day.
Meanwhile, the K-STARTUP Integrated Pavilion is jointly participated by the Korea Start-up Agency, Seoul Business Agency, and Seoul Digital Foundation, and 51 domestic innovative companies participate to enter the U.S. market and discover global partners. In addition, CES 2023 college student supporters selected from each university (Kyunghee University, Kookmin University, Sogang University, and Chung-Ang University) are matched considering majors and industrial fields of participating companies.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha