[Las Vegas (USA) = AVING News] BMW held a BMW Keynote at the Pearl Theater in Palms Casino Resort in Las Vegas, USA on the 2023th (local time), a day before the opening of CES 4. .
The keynote and main character of the day was the unveiling of the ‘BMW i Vision Dee’, a concept model that reflects next-generation digital innovation technology.
The ‘BMW i Vision Dee’, which received cheers and applause from global reporters upon its debut, is a ‘BMW i Vision Dee’ that can change the vehicle’s exterior color to 32 colors according to the driver’s taste and surrounding conditions. -ink) The realization of ‘technology’ heated up the event venue even more.
At CES 2022, BMW introduced ‘iX Flow’, which uses electronic ink (E-Ink) to change the vehicle’s exterior color as desired, but it was only a variety of color changes and the level of completion was not high.
However, the electronic ink (E-Ink) technology, which was introduced again after a year, not only transforms into various colors, but also expresses grid patterns and stripes to suit the surrounding situation. Above all, the biggest change is that the colors have been expressed properly and the level of completeness has been further improved.
The Advanced BMW Head-Up Display, which debuted through the ‘BMW i Vision Dee’ model, is also a key point. For reference, this technology, which expands the projection range to the entire vehicle windscreen and allows more diverse information to be conveyed to the driver, will be applied to BMW’s innovative electrification and digitalization strategic model New Klasse family, scheduled to be launched in 2025.
The wider and longer Advanced BMW Head-Up Display serves as the core of BMW i Vision D’s vehicle control and digital functions. In addition, the range of the setting system, divided into five stages, includes analog, driving-related information, communication system contents, augmented reality projection, and entry into the virtual world.
In addition, the brightness of the light coming from outside can be gradually adjusted through the brightness-adjustable window to create an environment optimized for virtual reality. BMW i Vision D allows an immersive mixed reality experience without any additional equipment, providing drivers with a new level of driving pleasure.
The pride of the BMW i Vision D does not stop here. The headlights that can communicate with humans and the BMW Kid Grill form a phygital (a concept that combines physical and digital) icons and instill a sense of vitality. In addition, it is possible to communicate with the driver and visually express moods such as joy, surprise, and recognition. In addition, the driver’s avatar image can be displayed on both windows to create a more personalized welcome scenario.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
→ Go to the CES 2023 news special page
