LG Electronics will participate in ‘CES 1’, the world’s largest IT and home appliance exhibition, opening in Las Vegas, USA on January 5 (local time) and present the 2023 OLED EVO, which is brighter and clearer to celebrate the 10th anniversary of the OLED TV business. (OLED EVO) is unveiled.
LG Electronics’ new vision for the TV business is ‘Sync to You, Open to You’, based on the OLED TV leadership it has accumulated over the past 10 years and its proprietary TV operating system ‘webOS’, which has evolved into a personalized service. , Open to All).
The company explained that this vision means focusing on customer experience throughout the entire process from product development to purchase and use, and allowing everyone to freely enjoy a screen experience tailored to their individual tastes and lifestyle.
LG Electronics provides customers with a new form factor experience tailored to segmented customer needs such as StandbyMe and OLED Flex, a customized customer experience with the evolution of web OS, and an experience that freely connects different platforms and devices. I plan to do it.
This year, LG Electronics celebrates its 10th anniversary in the OLED TV business. LG OLED TV, which has continued to evolve in both picture quality and design, won a total of 2 innovation awards, including 12 Best Innovation Awards, at this CES. Since its first launch in 2013, it has achieved a record of being selected for the CES Innovation Award for 11 consecutive years without fail.
This year’s LG OLED EVO displays a brighter and clearer screen with ‘proprietary image processing technology’ that subdivides each scene of the video and finely adjusts brightness, and more precise ‘light control technology’. The 65-inch OLED EVO is up to 70% brighter than regular OLED TV products of the same screen size, and light reflection and screen reflection have been reduced compared to existing products of the same class.
LG OLED EVO is the first in the world to obtain QMS VRR (Quick Media Switching VRR) certification, the latest standard for HDMI 2.1a. This technology minimizes screen tearing that occurs when viewing different content alternately on a TV and a device connected to an HDMI port.
You can also use AI Picture Wizard to set the TV picture quality that suits you best. You can select the color, contrast ratio, and sharpness as desired and watch the video in your own image quality mode, such as cinema or sports.
Artificial intelligence (AI) sound technology converts 2-channel sound sources to virtual 9.1.2 channels to create richer sound. It is also the first to be equipped with the LG Sound Bar and WOW Orchestra function, which implements customized three-dimensional sound.
In addition, LG Electronics plans to introduce a differentiated lifestyle experience that reflects various needs based on web OS. The 2023 LG Smart TV displays the webOS home screen first, rather than broadcasting, to provide customers with a customized user experience. Convenience of use has been greatly enhanced so that various applications such as OTT and games can be used more easily and conveniently like mobile devices.
The home screen can be freely configured based on each individual account. Even when multiple people use the same TV, the viewing history of each account is analyzed to recommend customized content. Additionally, when you search for content by voice, it analyzes your search history and frequently used apps to recommend related content. It also provides guidance on popular keywords searched by many people and TV functions that match the searched content.
LG Electronics has significantly expanded the number of apps that can be enjoyed on LG Smart TVs to more than 2,500 as of the end of last year. Considering customers’ tastes, we provide a wide range of content including entertainment, home fitness, gaming, and education.
LG Art Lab, provided by LG Smart TV, and LG Fitness Service, which provides coaching by fitness experts at home, each won the CES 2023 Innovation Awards. LG Art Lab is an NFT art platform introduced in the United States in September of last year, and is a service that allows not only viewing but also trading NFT art works on TV.
Product accessibility has also been significantly strengthened under the goal of ‘Better Life for All.’ This year’s LG TV not only explains the TV menu or the screen being viewed through voice, but also provides voice guidance when the user searches using the voice recognition function of the remote control. If the TV goes into standby mode due to lack of operation for a long period of time while it is on, the current screen status and action steps are also notified by voice.
LG Electronics is continuously expanding its efforts to be eco-friendly, such as reducing the amount of plastic used when producing TVs. The remote control packaging material uses bio-materials that decompose even when buried in the ground, and a new material using a composite fiber structure was applied to OLED Evo to reduce the product’s weight. This reduces carbon dioxide emissions.
Park Hyeong-se, head of LG Electronics HE Business Division, said, “LG Electronics has been at the forefront of customer experience innovation as a leading OLED company for the past 10 years.” He added, “Based on not only different OLED picture quality and design, but also advanced platform competitiveness, LG Electronics can provide an experience unlike any existing TV. “We will present unprecedented new value to customers,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.