With ‘sustainability’ emerging as a new topic at ‘CES 1’, the world’s largest IT and home appliance exhibition, which opens in Las Vegas, USA on January 5 (local time), ESG management such as electric vehicle batteries, advanced marine technology, and carbon reduction will be promoted. Domestic companies that have organized exhibition halls under the theme are expected to receive the spotlight.
This year, SK Group plans to jointly operate an exhibition hall with 8 affiliates and 10 U.S. partners under the theme of ‘Together in Action, together, further, moving toward a carbon-free future.’ A virtual living space is created under a total of six themes, including △Eco-friendly mobility △Carbon-free lifestyle △Waste resource conversion △Air mobility △Future energy, etc., and covers electric vehicle batteries, hydrogen, high-efficiency semiconductors, waste energy, and carbon capture, storage, and utilization (CCUS). ), small modular reactor (SMR), etc.
In addition, two zones named ‘Future Mark’ and ‘SK, Around Every Corner’ were created to showcase the dark future we will face if we do not properly respond to climate change and the future city realized with SK carbon reduction technology using media art technology. Is expected.
Samsung Electronics, which promoted eco-friendliness along with connectivity between home appliances as a key theme of this CES exhibition, is also expected to attract the attention of visitors. Prior to CES 2023, Jong-Hee Han, Vice Chairman and CEO of Samsung Electronics, said in a contribution, “Samsung recognizes sustainable innovation as an essential value and core element of corporate management, and has been concentrating its internal and external capabilities on this responsibility.” He emphasized, “We will limit the ‘hyper-connected era opening with customized experiences’ with our vision.”
Accordingly, Samsung Electronics plans to introduce a new and expanded SmartThings experience through enhanced security and a hyper-connected ecosystem of objects based on the philosophy of ‘Calm Technology’ at CES 2023. Regarding this, Vice Chairman Han explained, “Connection will become easier, each individual’s customized experience will become more sophisticated with AI (artificial intelligence), and connections between devices will become more secure.”
In addition, in the ‘Eco-friendly Management Strategy’ announced last September, Samsung Electronics participated in overcoming the climate crisis with innovative technologies such as the development of ultra-low-power semiconductors and products that reduce power use, and announced its goal of achieving carbon neutrality by 9. This trend of emphasizing sustainability as a key to future innovation is expected to be actively reflected in this exhibition.
LG Electronics operates an ‘ESG Zone’ in the exhibition hall composed of three themes: △For the Planet, △For People, and △Our Commitment, and displays the company’s ESG management performance and mid- to long-term strategies. , presents the plan.
Their ESG zone is constructed using eco-friendly materials, and introduces the entire eco-friendly life cycle of home appliances from production to use, packaging, and recovery. LG home appliances using recycled materials extracted from the Chilseo Recycling Center, ‘LG Smart Park’ equipped with eco-friendly energy facilities and an intelligent process system, a virtuous cycle process of eco-friendly packaging using self-developed Styrofoam recycling process technology, and end-of-life home appliances being deployed all over the world. Includes recovery activities, etc.
In addition, LG Electronics is also demonstrating various activities to increase accessibility, such as developing Braille stickers that can be attached and used on all LG home appliances, producing audio manuals for product use and video manuals containing sign language, and applying voice recognition functions. In addition, we will introduce a TV that displays the audio content in broadcasts as subtitles and allows you to enlarge the sign language screen size or adjust its position.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.