‘CES 2023’, the world’s largest information technology (IT) and home appliance exhibition, will be held in Las Vegas, USA for four days starting January 1 (local time).
CES, hosted by the Consumer Technology Association (CTA), is a competition venue where global companies gather in one place to showcase cutting-edge technologies and new products that are future industries and growth engines. In addition, there will be more than 500 events such as keynote speeches, conferences, and sessions held along with the exhibition, and about 450 people from companies, governments, and organizations will also appear as speakers.
CES 2022, held earlier this year, was attended by major global companies due to the spread of the novel coronavirus infection (Corona 19), but this year it is expected to be the largest offline event in the United States since the pandemic, with about 10 attendees expected to attend. In fact, more than 173 companies from 2,800 countries around the world will participate in this CES, and the scale of the event has increased by about 40% compared to the last exhibition.
Prior to the full-scale hosting, CTA designated a total of five keywords as the main technology categories of CES 2023, including ▲Mobility ▲Health Tech ▲Metaverse/Web 3.0 ▲Sustainability ▲Human Security. As such, technologies representing the 5th Industrial Revolution are currently focused on improving the quality of human life and solving health, food, and climate issues within the rapidly changing global industrial trends.
Attention is also focused on the participation of leading companies in related industries. In the case of domestic companies, various startups and small and medium-sized companies, led by large companies such as Samsung Electronics and LG Electronics, have announced their participation, and global big tech companies such as Google, Microsoft (MS), and Amazon, which did not participate in the last exhibition, also plan to participate. revealed.
In particular, in the mobility field, while last year the focus was on the future car vision of finished car companies, this year, we can see the movement of big tech companies looking for new business in the software field, such as emerging electric vehicles, autonomous driving, and vehicle infotainment.
Google plans to set up an exhibition hall at this CES so that visitors can experience ‘Android Auto,’ which serves as the operating system in cars. Google, which has used CES every year as a venue for strengthening the Android ecosystem, is expected to expand its contact points with consumers in the mobility field this year. Microsoft, which competes with it, will set up a separate exhibition hall to introduce its own mobility technologies and services, showcasing vehicle dashboards and advanced driver assistance systems.
Amazon will also set up an exhibition hall under the theme of ‘Amazon for Automotive’ and present an exhibition hall dedicated to mobility technology and services. Amazon is also actively expanding its mobility ecosystem, with the U.S. ride-hailing service Lyft conducting simulation training for self-driving vehicles using data analysis and processing technology from Amazon Web Services (AWS).
Electronics companies also showcase their future mobility vision at CES. Last October, Japanese electronic component company Sony collaborated with an automobile manufacturer to launch Sony/Honda Mobility, and they chose CES 10 as the venue to debut their prototype. At the same time, LG Innotek also plans to unveil a large number of new products related to electric vehicle and autonomous vehicle electronic components, such as driver assistance systems, vehicle cameras, and radar.
In the metaverse field, the competitive structure of big tech companies leading the XR (extended reality) market is expected to unfold ahead. Representatively, Meta, which has consistently released VR (virtual reality) headsets, launched ‘Quest Pro’ last October and plans to introduce its next-generation product ‘Quest 10’ next year, and Sony also plans to launch a new product ‘Quest 3’, a VR version of the PlayStation series. It was announced that ‘VR2’ will be released early next year. In addition, Google, which is currently developing an AR (augmented reality) headset through ‘Project Iris’, aims to launch it in 2024.
On the other hand, Korea’s leading companies, Hyundai Motors and Kia, will not participate in this year’s CES. Hyundai Motor Group Chairman Eui-sun Chung presented the concept of ‘meta mobility’, which combines metaverse and robotics, taking the robotics field to the forefront at the last CES, but due to the nature of the field taking a long time to develop, it has not been able to produce significant results to date. Accordingly, Hyundai Motor Group will not participate in CES 2023, but will instead reveal its future car vision and some of its new mobility technologies through some affiliates, including Hyundai Mobis.
Doosan, which introduced hydrogen fuel cell drones and collaborative robots at CES 2020, its first participation, and Trizen, which is being developed by Doosan Fuel Cell, at CES 2022, will also not participate in this CES. In addition, Coway, which unveiled the ‘Smart Care Air Mattress’ developed with its own technology at CES 2022, also announced its intention to not participate in this year’s exhibition.
Furthermore, Apple, which is expected to launch a so-called ‘MR headset’ in the third quarter of next year and introduce a new hardware product line for the first time since the Apple Watch, will not participate in CES 3 like previous years.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.