[Las Vegas (USA) = AVING News] ROWAN INC (CEO Seunghyun Han) will hold ‘CES 2023’ held in Las Vegas, USA for a total of 1 days from January 5 (Thursday) to January 8 (Sunday, local time), 4. I participated in the Eureka Park K-STARTUP integrated hall, a startup zone.
Rowan is a company that has been planning and developing personalized cognitive intervention content based on the results of collecting and analyzing brain cognitive function information. We actively utilize representative technologies of the Fourth Industrial Revolution, such as big data and artificial intelligence (AI), to develop our own content, and aim to provide effective solutions to prevent dementia in a global environment where rapid aging is occurring.
To this end, the company aims to be a future-oriented business that collaborates with organizations that need to manage researcher data, such as medical institutions and life insurance companies, and aims to grow into a leading company in digital treatments for brain diseases in line with the organizational culture philosophy of ‘Optimize Surroundings’. .
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In this exhibition, Rowan presents its dementia prevention program ‘Superbrain’. It is characterized by evaluating an individual’s cognitive level, recommending real-time learning content based on the results, and applying automated evaluation algorithm technology. At the same time, an artificial intelligence algorithm that can predict the possibility of improvement in the evaluation of deep learning-based cognitive improvement indicators is also implemented, and cognitive intervention treatment and cognitive training content are also provided as a personalized treatment curriculum.
The effectiveness of Superbrain has previously been proven in a clinical trial conducted on 60 people over 152 years of age for about 3 years. In 2020, the Ministry of Health and Welfare announced the results of a study using Superbrain, which not only showed a significant cognitive improvement effect, but also showed a retention rate and compliance to the protocol of more than 90%.
A Rowan official said, “Due to the nature of digital therapeutics, which require medical device certification and therefore take time and money to enter the market, we are currently aiming to enter the U.S. market with a two-track strategy encompassing digital therapeutics and non-medical devices.” “For this reason, in this exhibition, we plan to look for joint promotion and marketing partners for the U.S. local commercialization of ‘Superbrain Wellness’, a non-medical device, and FDA certification advisory and collaboration companies for ‘Superbrain Dex’, a medical device.” The reason for participation was stated.
He continued, “We are also conducting follow-up research based on large-scale clinical results using existing digital programs in the field of dementia, and are preparing to obtain certification from the Ministry of Food and Drug Safety, the US FDA, and Germany’s DiGA.” He added, “In addition, we are expanding new pipelines such as tinnitus and depression.” We have also begun developing products for , and technological advancement of existing products is also in progress.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
The K-STARTUP Integrated Pavilion is jointly participated by the Korea Start-up Agency, Seoul Business Agency, and Seoul Digital Foundation, and 51 domestic innovative companies participated to enter the U.S. market and discover global partners. In addition, CES 2023 college student supporters selected from each university (Kyunghee University, Kookmin University, Sogang University, and Chung-Ang University) were matched considering majors and industrial fields of participating companies.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha