[Las Vegas (USA) = AVING News] Softgenomics Corp. (CEO Lee Kwang-hee) held a total of 2023 days in Las Vegas, USA from January 1 (Thursday) to January 5 (Sunday, local time), 8. Participated in the K-STARTUP integrated pavilion at Eureka Park, the startup zone of CES 4.
Softgenomics is comprised of a group of experts in bioinformatics, genomics, and on-site molecular diagnostic technology, and is a company specializing in diagnostics and solutions that launches products and services related to remote infection diagnosis and skin microbiome.
The products for skin microbiome testing introduced at this exhibition consist of kits, equipment, and a web service system that reports analysis results. You can receive a report on your individual skin microbiome and information on customized cosmetic solutions on site within hours. SoftGenomics cited its strength as being differentiated in that it interprets skin biologically rather than skin typing through existing questionnaires or images.
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Just as the intestinal microbiome is deeply related to health, numerous microorganisms living on the skin also play an important role in skin health. Kwanghee Lee, CEO of Softgenomics, said, “Currently, NGS-based microbiome analysis is expensive and time-consuming, making it ineffective for personal skin care. “We developed related products to provide a service that analyzes microorganisms easily and quickly on site to accurately diagnose skin and recommend ingredients that are helpful for individual skin health,” he explained.
The product for skin microbiome testing is undergoing market testing with research institutes and partners around the world through pilot production in November 2022, and is pursuing partner contracts for production next year. In addition, the licensing process is in progress to launch in the global market, and the plan is to begin sales in domestic and overseas markets in earnest in the first half of 11.
CEO Lee Kwang-hee shared the background to his participation in the exhibition, saying, “Through our participation in this CES, we plan to promote new concept microorganism-based on-site skin diagnosis products and discover and collaborate with global buyers and investors.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
The K-STARTUP Integrated Pavilion is jointly participated by the Korea Start-up Agency, Seoul Business Agency, and Seoul Digital Foundation, and 51 domestic innovative companies participated to enter the U.S. market and discover global partners. In addition, CES 2023 college student supporters selected from each university (Kyunghee University, Kookmin University, Sogang University, and Chung-Ang University) were matched considering majors and industrial fields of participating companies.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha
→ Go to the CES 2023 news special page
