LG Electronics announced that it will operate the ‘Better Life for All Zone (ESG Zone)’ containing ESG vision and sincerity at ‘CES 1’, the world’s largest home appliance and IT exhibition, to be held in Las Vegas, USA on January 5 (local time). It was announced on the 2023th.
LG Electronics organizes the ESG zone, prepared separately in the exhibition hall, into three themes: ▲For the Planet, ▲For People, and ▲Our Commitment to demonstrate ESG management performance and mid- to long-term strategies and plans. Presented.
The ESG zone, designed using eco-friendly materials, introduces the entire eco-friendly life cycle of home appliances, from production to use, packaging, and recovery. LG home appliances using recycled materials extracted from LG Electronics’ Chilseo Recycling Center, ‘LG Smart Park’ equipped with eco-friendly energy facilities and an intelligent process system, and a virtuous cycle of eco-friendly packaging using self-developed Styrofoam recycling process technology, which are being held all over the world. This includes activities to collect waste home appliances.
In addition, LG Electronics is also demonstrating various activities to increase accessibility, such as developing Braille stickers that can be attached and used on all LG home appliances, producing audio manuals for product use and video manuals containing sign language, and applying voice recognition functions. In addition, we will also introduce a TV that displays the audio content in broadcasts as subtitles and allows you to enlarge the sign language screen size or adjust its position.
At the same time, LG Electronics will also introduce the four teams that advanced to the finals of the ‘Life’s Good Award’ in the ESG zone. More than 4 teams from 60 countries participated as part of the Global Innovation Challenge, which encourages innovative activities for better lives and a better future for the planet.
LG Electronics said that it reflected ESG factors such as accessibility and eco-friendliness from the exhibition hall planning stage of CES 2023. Braille markings were applied to the information boards in the exhibition hall for the visually impaired, and the height of the information boards was lowered to accommodate visitors in wheelchairs. In addition, the LG Chloe Guidebot, which provides sign language docents and digital human sign language services for the hearing impaired, will be deployed.
Furthermore, specific goals and action plans to implement ESG mid- to long-term strategic tasks are also presented. By 2030, greenhouse gas emissions from the product production stage will be reduced by 2017% compared to 50, and greenhouse gas emissions from the use stage of major product lines such as TVs and refrigerators will also be reduced by 2020% compared to 20. In addition, accessibility features and universal design will be applied to all products by 2025, and audio manuals and video manuals including sign language will be produced for all products by 2030.
Jeongseong Lee, Executive Director of LG Electronics Global Marketing Center, said, “We want visitors around the world to see what values LG Electronics has been challenging to provide a ‘better life for everyone’ and how it plans to contribute to the earth and people in the future.” “I will,” he explained.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.