
InDJ (inDJ, CEO Jeong Woo-joo) will be held at Eureka Park K-, the startup zone of ‘CES 2023’, to be held in Las Vegas, USA for a total of 1 days from January 5 (Thursday) to January 8 (Sunday, local time), 4. They announced that they will participate in the STARTUP integrated pavilion.
IndieJ is a company established in 2019 that has been researching and developing a platform that provides a music recommendation service based on artificial intelligence (AI). The gist of this platform is that AI analyzes more than 2 personalized situations in real time and recommends music and content that matches them. Furthermore, a differentiated feature is that it provides a music recommendation function according to the user’s emotional patterns.
Their music recommendation platform not only uses the user’s preferred music genre, but also uses AI to analyze the user’s mood, weather, and behavior patterns based on smartphone, Internet of Things (IoT), and connected car sensors to derive recommendation results. In addition, the AI labeling system improves recommendation accuracy by analyzing each music’s emotion, genre, instrument composition, BPM (Beat Per Minute), and social network (SNS) data to make recommendations.
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Through these services, IndieJ recorded sales of 4 million won in the domestic market last year and 3,000 million won as of the second quarter of this year, and is reported to be forecasting sales of more than 2 billion won by the end of 5. After proving this excellent business feasibility in the market, collaboration and PoC are in progress with domestic university hospitals, mental illness patients, and various self-driving car-related companies to advance technology.
An Indie J official said, “We plan to promote music platform services and situation and emotion analysis AI to find buyers and investors suitable for the current stage,” adding, “In addition, we will have close meetings with healthcare and self-driving car service companies to pursue collaboration and cooperation.” “We are also focusing on promoting new businesses,” he said, explaining the reason for participating in this exhibition.
Furthermore, we are preparing a new community service by integrating the foundation of our service with the K-pop trend currently prevalent in the global content market. An IndieJ official said, “Considering the current situation where a specialized community for global K-pop fans has not been properly established, we would like to provide services for these fandoms,” adding, “This is a technology that represents the 4th industrial revolution, such as Metaverse and NFT. and content will be combined,” he explained.

Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
The K-STARTUP Integrated Pavilion is jointly participated by the Korea Start-up Agency, Seoul Business Agency, and Seoul Digital Foundation, and 51 domestic innovative companies participate to enter the U.S. market and discover global partners. In addition, CES 2023 college student supporters selected from each university (Kyunghee University, Kookmin University, Sogang University, and Chung-Ang University) are matched considering majors and industrial fields of participating companies.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha